11 Must-Try Beauty Trends of 2023: From Runway to Real Life

Portrait of young afro woman with bright make-up

Many fashion trends come and go, but beauty trends have a unique way of staying relevant for years. There’s always something new and exciting to try in the beauty world – from daring makeup looks to cutting-edge skincare technology. So if you’re looking to stay ahead of the curve in 2023, here are 11 must-try beauty trends you can’t miss.

Trend 1: Neo-Gothic Glam

A new beauty trend has been gaining traction – neo-Gothic glam. This look features dark lip colors, smoky eye makeup, and dramatic contours and highlights to create a strong and seductive vibe. Even the most lowkey of looks can be transformed into a neo-Gothic masterpiece by adding dark lips or smoky eyes. Some trendsetters in this area include fashion and beauty influencers like Kim Kardashian and Rihanna, who have rocked the gothic look on multiple occasions.

Dark lip colors are also becoming increasingly popular among women of all ages . The deep shades of burgundy, blackberry, and plum are great ways to add a subtle pop of color to any look. Many makeup brands like MAC Cosmetics, ColourPop, and L’Oréal have released their own versions of these shades in the past year.

Trend 2: Eco-friendly Beauty Products


Consumers are becoming more aware of their environmental impact and are looking for ways to reduce it. Animal testing , synthetic chemicals, and intensive packaging are no longer acceptable in the beauty industry. As a result, eco-friendly beauty products have skyrocketed in popularity over the past few years.

Brands like Lush Cosmetics and Beautycounter have taken a stand against animal cruelty and synthetic chemicals by using natural ingredients derived from plants or minerals. These brands focus on creating sustainable and safe products for the environment. Many of these products have added benefits, like being hypoallergenic, non-toxic, and free from synthetic fragrances.

In addition, beauty brands are now opting for more environmentally friendly packaging. This includes using recycled materials, biodegradable packaging, and refillable containers. This helps reduce the amount of plastic waste in landfills.

Trend 3: Holographic Makeup

The magical appeal of holographic makeup has been gaining traction in the past year. Holographic beauty products allow you to explore a futuristic look with shimmery, iridescent shades that range from subtle to bold. From highlighters and eyeshadows to glosses and lipsticks, there are so many ways to incorporate holographic elements into your makeup look.

Simply Nailogical, an online beauty influencer, was among the most popular creators experimenting with holographic makeup (and nail polish). She has searched for the perfect holographic product while drawing a fine line between holographic, iridescent, and duo-chrome shades. While most products are available as individual items, there are some brands that offer curated holographic makeup kits to get you started with your look.

Trend 4: Bold Brows and Natural Lashes

Bold, natural eyebrows and lashes have come back into the beauty world. This look features thick, full brows shaped to accentuate the face and dramatic lash extensions or false lashes for a fantastic pop of volume. Many celebrities, including Kim Kardashian, Gigi Hadid, and Rihanna, have been seen sporting this trend.

Eyebrow shaping techniques such as microblading and ombre shading help to create a more defined look. Some brands also offer eyebrow products like pomades or gels to help keep the shape of the brows in place. As for lashes, many brands offer natural lash extensions or false lashes to achieve a natural look. These are available in different lengths and thicknesses to fit your taste.

Trend 5: The “No-Makeup” Makeup Look

The “no-makeup” makeup look is about creating a natural, flawless complexion. This trend focuses on using light-coverage makeup products like tinted moisturizers and BB creams that help even the skin tone without looking too heavy or cakey. Other techniques include using concealer only where necessary and applying just enough blush to give the face a soft flush of color.

The key to achieving the “no-makeup” look is using lightweight products that blend easily into the skin. Tinted primers, cream blushes, and natural lip stains create a minimalistic makeup look without looking overly contrived. Many brands have released their own versions of these lightweight products to fit the needs of those who want a subtle yet flawless complexion.

Trend 6: Futuristic Metallics

Metallic shades have always had a special place in the beauty world, but they’re now being used to create futuristic looks. From shimmery eyeshadows and lipsticks to intense highlighters and glitter polishes, there are so many ways to incorporate metallic hues into your makeup look. These shades range from subtle pewters and silvers to more daring blues and greens.

Popstars like Lady Gaga and Ariana Grande recently showcased how to rock metallic hues in their futuristic looks. The collaboration between Lady Gaga and makeup artist Sarah Tanno for her Chromatica album featured intense metallic makeup that left an indelible mark in the beauty world.

Trend 7: Glitter Everywhere

Glitter Everywhere

Glitter has been making a strong comeback in the beauty and fashion worlds. From glittery eyeshadows to glimmering body oils, there seems to be no limit to how much shimmer you can add to your look. This trend is being seen in the runways of big fashion weeks, as designers have started incorporating glitter into their collections.

The trend of glitter makeup has been popularized by numerous celebrities and influencers, who have been seen rocking it on the red carpets. One of the most influential beauty creators, Nikki Tutorials, has been a big proponent of this trend. She regularly posts tutorials and videos about using glitter uniquely to create mesmerizing makeup looks.

Glittery eyeshadows are the easiest way to get into this trend, with brands like NYX Professional Makeup and Too Faced offering shades ranging from subtle sparkles to intense glitters.

Trend 8: Inclusive Beauty

The beauty industry is evolving to be more inclusive and representative of all genders, skin tones, ethnicities, ages, and abilities. Brands are creating makeup products with diverse shades catering to people from different backgrounds. This helps consumers find the perfect product for their unique needs and preferences.

Fenty Beauty is the most popular brand that has taken a stand for inclusivity . The brand offers an impressive range of 40 foundation shades, with many more additions to its product lineup. This trend is also being replicated by other brands, helping make beauty accessible to all and challenging traditional beauty standards.

Trend 9: Abstract Nail Art

Regarding nail art, abstract designs have been the most popular trend recently. These designs feature bold colors, intricate patterns, and unique shapes that give your nails an edge. From geometrical shapes to tribal prints to watercolor splatters – there’s something for everyone in this trend!

The possibilities of abstract nail art are endless. Many fashion editorials and magazines have been showcasing these looks on the runways. Brands like CND Vinylux, OPI, and Essie have also released their collections of abstract nail polishes to make it easier for consumers to recreate this look at home.

Trend 10: Neon Eyes and Lips

Some of the biggest beauty trends in recent years have been neon makeup looks. Neon colors are a great way to stand out and make a statement with your look. From eyeshadows to lipsticks, there are so many ways to incorporate this trend into your makeup routine.

Neon eye makeup has become increasingly popular because it makes any eyeshadow look stand out. Many influencers have been experimenting with this trend, creating looks that range from subtle to daring. Neon lipsticks also make a great statement piece and can be paired with other makeup products to create the perfect look.

Runway shows have also been incorporating this trend, with designers like Marc Jacobs and Balmain showcasing daring neon looks. Brands like NYX Professional Makeup, Anastasia Beverly Hills, and ColourPop have their collections of neon makeup products to help you create your own show-stopping look.

Trend 11: Sustainable Hair Care

Sustainable Hair Care

The hair care industry is paying more attention to sustainable practices and trying to reduce its environmental impact. Consumers are becoming more aware of the harsh chemicals used in conventional hair products, which can damage our health and the environment. More natural and sustainable alternatives are replacing chemicals like sulfates, parabens, and phthalates.

Brands like Beautycounter, EVOLVh, and Rahua have made sustainability their mission. Their products are free from harsh chemicals or toxins and use ingredients like plant-based oils, essential oils, and natural extracts. These brands are also committed to using recycled packaging materials and reducing their carbon footprint.

Sustainable hair care is the perfect way to keep your hair healthy without hurting the environment. It’s important to switch to more sustainable products to help preserve the planet.


From bold brows and glitter to “no-makeup” makeup looks and sustainable haircare, these 11 beauty trends are sure to turn heads in 2023. Each of these trends offers something unique and exciting, so make sure to give them all a try. With the right products and techniques, you can easily incorporate any of these trends into your regular makeup routine. So go ahead and have fun experimenting with these beauty trends in the new year!

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